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White label advertising platform for agencies: how to sell radio, TV, cinema and DOOH to your clients under your own brand
The white label AI platform that lets an agency sell radio, local TV, connected TV, cinema, DOOH and online in a single plan, under its own brand.


Advertising Planning Guide for SMEs: From Budget to Campaign
From budget to campaign: how a small business sets its objective, picks its territory and gets to an advertising plan that holds up, without wasted steps.


What is Alchemyx: the AI platform that unifies online and offline advertising for Italian SMEs
Alchemyx is the self-serve AI platform that unifies online and offline advertising for SMEs: it builds the plan, books the space and buys it. Here is how it works.


What an Advertising Campaign Actually Costs a Small Business
The right question is not what a radio spot costs. It is how much budget it takes to run a campaign that works where you operate. In the Italian market that means roughly EUR 2,000 to 4,000 in a small city and EUR 4,000 to 7,000 in a major one, for the same plan.


Artificial Intelligence for Advertising: How It Works for Small Businesses
How artificial intelligence plans, books and buys advertising campaigns for small businesses across online and offline media, and what stays in the owner's hands.


Multichannel Advertising for SMBs: A Practical Playbook for 2026
How to build a multichannel advertising plan for a small business in 2026: which online and offline channels to combine, how to split the budget and what to measure.


This time in the spotlight: the story of Fabio Ferrara and Alchemyx
Fabio Ferrara has witnessed every major tech revolution, always as a spectator. Then AI met a market problem he had known for over fifteen years, and he decided to step in.


Advertising across borders: SMEs and new access to international markets
How Italian SMEs can access international markets through multichannel campaigns. From Radio to DOOH, from CTV to social: access once reserved for large budgets is now within reach.


AI Agents in Advertising Planning: What They Are and How They Change Everything for SMBs
An AI advertising agent works like an autonomous media planner: it reads goals and budget, builds the plan and books the space. What that changes for small businesses.
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