Alchemyx Early Access: the beta test with Italian SMEs
Updated: Sep 24
Early Access is how Alchemyx runs its beta test: until December 2026 the MVP is used by a controlled number of selected Italian small and medium businesses, ahead of the commercial launch in Italy planned for the first quarter of 2027. It is reserved to Italian businesses and it is not open outside Italy.
This article explains what the beta test is, how pricing and a campaign work on the platform, and why Early Access is Italy only, for now.
IN SHORT
If you have two minutes and not the whole article.
Beta test until December 2026: the MVP is live and used by a controlled number of selected Italian SMEs.
Real campaigns: the businesses involved run real campaigns with their own budget, on real media.
Commercial launch: planned in Italy for the first quarter of 2027, when the platform opens to the public.
Italy only, for now: the programme is reserved for Italian SMEs; other markets open after the commercial launch.
What Early Access is
Alchemyx is a self-serve AI platform that builds, books and buys multichannel advertising campaigns for small and medium businesses, online and offline, in a few guided steps. The company is pre-launch: the platform is not yet open to the public, and Early Access is how it goes into service with a small group of businesses before the commercial launch.
The beta test runs until December 2026 and Early Access is reserved to selected Italian SMEs. It is not a free trial: the businesses involved launch real campaigns, with their own budget on real media, before the commercial launch.
Selection has one purpose: a controlled number of businesses aligned with the test, rather than hundreds of sign-ups out of curiosity that never launch anything. The profile that fits best is a business with a defined local catchment area, a clear objective and a campaign budget from EUR 2,000 excluding VAT: restaurants, retail, car dealerships, services, franchises with several locations.
How pricing works
Pricing is the same for every business and is published on the SMEs page: two plans, FREE and Premium, and one platform commission.
Premium is the plan with campaign history, analysis over time, advanced planning options and detailed reports. It has an annual fee of EUR 2,180, paid upfront in a single instalment. The FREE plan has no subscription.
The 13.98% commission is the platform's only intermediation cost and is always included in the declared campaign amount, never added on top. The minimum is EUR 2,000 excluding VAT per campaign, commission included.
How a campaign works on the platform
A campaign on Alchemyx follows a handful of steps, and at each one it is clear who does what.
1. Guided brief. A few guided steps collect objective, area, audience and budget. No knowledge of media or rate cards is needed.
2. A plan built by the platform. The platform builds the plan: the split across channels is managed automatically by the platform, every plan always includes an offline component and the online component can be switched off. The client does not pick the media: they receive the package with result estimates per channel.
3. Booking and buying. Once the plan is confirmed, the platform books the space with the media and buys it directly, online and offline. The creative can be uploaded by the business, with format checks included, or generated on the platform at list price.
4. Monitoring and reporting. Performance sits in a single dashboard and an end-of-campaign report enters the Premium plan's history.
The inventory behind the plan covers local FM radio, local TV, connected TV, cinema, DOOH, social, Google Display and Google Search, with 154 sales mandates across all 20 Italian regions. To understand how the proposed package is read, the article on how to read an advertising quote explains the four variables behind the price of a media slot.
Why Italy only, for now
Alchemyx's inventory is built one sales mandate at a time with local radio stations, TV channels, cinema circuits and out-of-home operators, and today it covers Italy, all 20 regions. A beta test has to run where the platform can actually book and buy the space, which is why Early Access is reserved to Italian SMEs. Other markets open after the commercial launch, with the same logic: local inventory first, then the platform.
International readers who want to follow the launch or explore the platform can read Alchemyx for SMEs or request more information: we answer from our Milan office.
Frequently asked questions
What is the Alchemyx beta test?
The MVP is live and in beta testing until December 2026, with Early Access reserved to selected Italian SMEs, who run real campaigns with their own budget. The commercial launch in Italy is planned for the first quarter of 2027.
Is Alchemyx open to the public?
Not yet. The platform opens to the public at the commercial launch in Italy, planned for the first quarter of 2027. Other markets open afterwards.
Can a business outside Italy join Early Access?
Not for now. The programme is reserved for Italian SMEs, because the inventory the platform books and buys currently covers Italy. Other markets open after the commercial launch. International readers can request more information by email.
Is the Premium plan paid monthly?
No. Premium has an annual fee of EUR 2,180, paid upfront in a single instalment at activation: there are no monthly instalments and no recurring charges during the year.
Related reading
What is Alchemyx - The AI platform that unifies online and offline advertising for Italian SMEs.
Advertising planning guide for SMEs - The steps from budget to campaign launch.
What an advertising campaign actually costs a small business - How the budget needed changes with the size of the territory.
Alchemyx for SMEs - Plans, conditions and frequently asked questions about the platform.
Written by Fabio Ferrara with review support from AI systems. CEO and founder of Alchemyst LAB Srl, the Milan-based innovative startup behind Alchemyx, with over 15 years of experience in media planning and advertising. Follow him on LinkedIn.