Your local inventory inside AI-built media plans, without touching your rate card.

Alchemyx does not sell in your place and does not compete with you: it brings new demand to FM local radio, local TV, connected TV, cinema and DOOH, with a cost agreed once and a clear purchase order for every campaign.

A sales platform, not a competitor

Alchemyx is the self-serve AI platform by Alchemyst LAB Srl that lets an Italian SME plan, book and buy a multichannel campaign from a single dashboard: FM local radio, local TV, connected TV, cinema, DOOH, Google and social.

The relationship with media owners is a sales mandate on the inventory. You keep the medium, the rate card and your own direct sales force. What Alchemyx adds is demand from businesses that do not call you today, either because they do not know where to start or because their budget sits below the threshold at which a negotiation begins.

The end client does not pick individual media and never sees prices medium by medium: they buy a multichannel plan built by the algorithm on their objective, their area and their budget.

Six things that concern you directly

• No fixed cost, ever: No joining fee, no set-up cost, no maintenance cost. Media owners who join before commercial launch pay nothing, permanently (only a Negotiation Right on sold inventory applies).
• No negotiations: The cost is agreed once, at the start, and holds for the whole term of the mandate: no discount requests, no free spots, no re-quoting plan by plan.
• No competition: An agreed cost with no negotiation means Alchemyx cannot undercut your direct sales force on the same space.
• Your rate card stays protected: The end client never sees the price of a single medium or a single channel: they see the plan total against the budget they declared. They cannot buy one medium on its own, only a multichannel campaign.
• One ready-made flow: When a client confirms a plan containing your inventory, you receive a purchase order and creative already compliant with your technical specification, in a single message.
• Demand you do not get today: The minimum campaign budget is EUR 2,000: that is the band of local businesses that rarely reaches your plans, and that becomes buyable once the multichannel plan is already built.

From mandate to purchase order, in five steps

• You send us your inventory: Media, geographic coverage, formats and technical specifications. No volume commitment, no exclusivity.
• The cost is agreed: A standard cost per format and time band is set. That is what the platform uses to build plans: it is not renegotiated campaign by campaign.
• Your inventory goes into the platform: Rate card and audience data are loaded and your media become buyable inside the plans the algorithm builds for the area you cover.
• The purchase order arrives: On client confirmation you receive an order with dates, spots or panels and the creative in the format you specified.
• Delivery and reconciliation: You deliver as you always have. At the end, delivery data feeds the single report the client receives across every channel in the plan.

Where we are today

Out of 260 offline media outlets mapped across sales houses and circuits, 154 have already granted Alchemyx a sales mandate and 152 are buyable in the platform, with rate cards and audience data loaded. Coverage spans all 20 Italian regions.

154 sales mandates out of 260 mapped outlets, 152 already buyable, 20/20 Italian regions covered, 83 radio, 20 cinema, 20 connected TV, 14 digital, 11 DOOH, 6 local TV

Online, inside the same plan: Google Search, Google Display, Meta, LinkedIn, Spotify, TikTok

Talks are under way with the main national out-of-home operators: those mandates are not signed yet and are not counted here.

Three things, once

• The technical specification: Accepted formats, durations, delivery specs and closing times. The platform uses it to hand you compliant creative.
• The agreed cost: A standard cost per format and time band, or per panel, valid for the whole term of the mandate.
• A contact person: Someone to send orders and messages to. Everything else runs through one flow, with no repeated phone calls.

The questions we are asked most often

What exactly is a sales mandate?

It is the authorisation to sell your inventory through the platform at the agreed cost. It is not an exclusivity and it does not commit you to minimum volumes: you keep selling directly as you always have.

What does joining cost?

Nothing. No joining fee, no activation cost, no subscription. For media owners joining before commercial launch it is permanently free (only a Negotiation Right on sold inventory applies).

Does Alchemyx compete with my sales force?

No. The cost is agreed once and is not renegotiated: there is no room to undercut one of your own salespeople on the same space.

Does the end client see my rate card?

No. They see neither the price of a single medium nor of a single channel: they see the plan total against the budget they declared, and cannot buy one medium on its own.

How do I receive orders?

When the client confirms the plan you receive a purchase order with dates, spaces and creative already in the format from your technical specification, in a single message.

Can I leave whenever I want?

Yes. The mandate has no minimum term and no penalties: availability is suspended and campaigns already confirmed are seen through.

What kind of clients does Alchemyx bring?

Italian small and medium businesses buying in their own local area, with a minimum campaign budget of EUR 2,000. That is the band that normally never reaches a direct negotiation.

Where is the project today?

The platform is complete and in production since July 2026. MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. Commercial launch in Italy is planned for the first quarter of 2027, then Spain in 2028, Germany and France in the following years and the United States in 2032.

Offer your inventory

Tell us which media you handle, in which area and in which formats: we will explore together whether they can join the Alchemyx inventory.

Alchemyst LAB S.r.l. · VAT 14297210966 · Piazza Castello 19, 20121 Milan, Italy · Innovative startup. Prices excluding VAT.