Alchemyx in the press.
Articles, quotes and materials for anyone writing about marketing, advertising and innovation. For interviews, data or a media kit there is a dedicated channel: we answer, not a switchboard.
The boilerplate you can copy
Alchemyx is the self-serve AI platform developed by Alchemyst LAB Srl, an innovative startup based in Milan, that lets an Italian small or medium business plan, book and buy multichannel advertising campaigns, online and offline, from a single dashboard: FM local radio, local TV, connected TV, cinema, DOOH, Google Search, Google Display and social.
The media plan is built by the algorithm, combining industry data, ISTAT demographics and machine learning from past campaigns; the platform books the space and buys it directly. The minimum budget is EUR 2,000 per campaign, with a 13.98% fee always included in the amount the client declares.
Where it has been covered
- Alchemyst LAB presenta Alchemyx: Alchemyst LAB presenta Alchemyx, la piattaforma pubblicitaria per le piccole e medie imprese.
- Alchemyst LAB lancia Alchemyx: Alchemyst LAB lancia Alchemyx, piattaforma AI che unifica pubblicità online e offline per le PMI.
- Alchemyst LAB svela Alchemyx: Alchemyst LAB svela Alchemyx, la prima piattaforma AI che unifica pubblicità online e offline per le PMI.
- Alchemyst LAB e Alchemyx: la piattaforma AI per la pubblicità online e: Alchemyst LAB e Alchemyx: la piattaforma AI per la pubblicità online e offline delle PMI.
- Innovazione: Alchemyst LAB con Alchemyx semplifica la pubblicità integ: Innovazione: Alchemyst LAB con Alchemyx semplifica la pubblicità integrata per le PMI.
- Alchemyx: Alchemyx, piattaforma AI per pubblicità digitale e offline delle PMI.
Coverage last updated: 2 March 2026. The articles are in Italian.
The figures we can confirm
- Company: Alchemyst LAB S.r.l., Piazza Castello 19, 20121 Milan, Italy. Incorporated on 14 July 2025, listed in the innovative startup register on 10 October 2025, registered with AGCOM’s ROC no. 43945, member of Assolombarda.
- Team: Fabio Ferrara, CEO and Founder. Davide Catalano, CTO and Co-founder. Chong Yoe Yat, CIO and AI Expert. Carmen Greco, founding investor with no executive role.
- Inventory: 260 offline media outlets mapped, 154 with a sales mandate obtained, 152 already buyable in the platform, coverage across all 20 Italian regions.
- Pricing: Minimum campaign budget EUR 2,000 plus VAT, with a 13.98% platform fee always included in the declared amount. FREE plan with no subscription, Premium plan EUR 2,180 per year.
- Project status: MVP completed and released in July 2026. Pilot phase with a small selected group of SMEs from September to December 2026. Commercial launch in Italy planned for the first quarter of 2027.
- Industry validation: The project has been assessed by an independent media director, a lecturer at Politecnico di Milano and a manager of Italy's main cinema advertising circuit.
Recurring questions
How is the name spelled?
The product is Alchemyx: spelled with a Y before the final X. The company is Alchemyst LAB S.r.l.
Who is the spokesperson?
Fabio Ferrara, CEO and Founder. He is available for interviews on local advertising, media planning and applying AI to media buying.
Is a media kit available?
Yes, on request: logo in several formats, platform images, product sheets and biographies. Request it from the press office contact button.
Are revenue figures available?
The company is in its pilot phase and does not disclose revenue figures. The numbers we confirm are the inventory, pricing and roadmap figures on this page.
Can media partners be named?
Relationships with media owners are sales mandates, not partnerships, and individual names are not disclosed. Overall coverage can be quoted: 154 mandates out of 260 mapped outlets, across 20 regions.
Press office
For interviews, data, images or a media kit, write to us: we normally reply within one working day.
Alchemyst LAB S.r.l. · VAT 14297210966 · Piazza Castello 19, 20121 Milan, Italy · Innovative startup. Prices excluding VAT.