Local radio, local TV, connected TV, cinema, DOOH and online in a single media plan. The AI builds it, you approve it.

Alchemyx is the self-serve AI platform an Italian SME uses to plan, book and buy its local advertising from a single dashboard. Minimum budget EUR 2,000 per campaign, with the 13.98% platform fee already included.

Alchemyx is the self-serve AI platform built by Alchemyst LAB Srl, based in Milan, that lets an Italian SME plan, book and buy multichannel advertising campaigns, online and offline, from a single dashboard: FM local radio, local TV, connected TV with geotargeting, cinema, DOOH, Google Search, Google Display and social. The media plan is built by the algorithm, combining objective, territory, target and budget with industry data and ISTAT demographics. The client does not pick the individual media and does not split the budget: every plan always includes an offline component and the split across channels is managed automatically by the platform. What separates Alchemyx from a media planning tool is the next step: the platform books the spaces and buys them directly, with a single purchase order and a single invoice.

Why an SME uses it

• One supplier: a single purchase order and a single invoice for the whole media plan, with no separate quotes to chase.
• Fee included: the 13.98% is always included in the declared campaign amount, never added on top.
• Offline always in the plan: every media plan always includes an offline component; online only is not offered.
• No technical skills needed: a few guided steps in plain language, covering objective, territory, target, budget and period.
• Always on: planning, buying and reporting available 7 days a week, 365 days a year.
• The wallet stays with the client: any balance not committed to an active campaign is fully refundable and the fee only accrues when the campaign starts.

How it works, in five steps

1. The client states objective, territory, target, budget and period, in a few guided steps.
2. The AI builds the media plan combining industry data, ISTAT demographics and results from previous campaigns.
3. The plan only starts once the client approves it: before any spend, control stays human.
4. The platform books the spaces and buys them directly, online and offline, and delivers the creative to each medium in the technical format it requires.
5. Online channels are optimised during the flight, offline media are locked before launch, and one report across all channels arrives at the end.

Channels and coverage

Out of 260 offline media outlets mapped across sales houses and circuits, 154 have granted Alchemyx a sales mandate and 152 are already available to buy in the platform, with rate cards and audience data loaded. Breakdown: radio 83, cinema 20, connected TV 20, digital 14, DOOH 11, local TV 6. Coverage across all 20 Italian regions. Online, in the same plan: Google Search, Google Display, Meta, LinkedIn, Spotify and TikTok. Geographic granularity: national, regional, provincial, municipal or by radius from a specific point.

Pricing

• FREE: No subscription. Multichannel planning online and offline, booking and buying of the space from the platform, basic end-of-campaign report. Minimum campaign budget EUR 2,000 plus VAT, with the 13.98% platform fee already included in that amount.
• PREMIUM: EUR 2,180 per year plus VAT, paid upfront in a single payment at activation rather than in monthly instalments. Includes everything in the FREE plan plus campaign history with analysis over time, advanced planning options and a detailed end-of-campaign report. The 13.98% platform fee is included in the campaign budget.

Prices excluding VAT. The minimum campaign budget is EUR 2,000, with the 13.98% fee already included in that amount. The Premium annual fee is paid upfront, in a single payment at activation, with no monthly instalments. Creative: if the client uploads their own, format checking and adaptation to the media in the plan are included in the fee at no extra cost; AI creative production is optional and costs EUR 250 per campaign, with three copy variants, voice-over, audio mix and visuals for every format in the plan.

Early Access: Italy only, for now

Early Access is open to Italian SMEs only and is not available outside Italy yet: other markets open after the commercial launch, planned for the first quarter of 2027. Alchemyx is in beta testing until December 2026, with Early Access reserved to selected Italian SMEs.

How a plan comes together

Retailer with two stores in Bergamo and Brescia, budget EUR 2,500: DOOH in both cities, FM local radio, cinema and Meta, for store traffic and recognition in the local area. Professional practice in the province of Varese, budget EUR 2,000: FM local radio and Google Search across the province, for qualified enquiries. Event in Monza, budget EUR 4,000: FM local radio, cinema, DOOH and Meta concentrated in the weeks before the date, for ticket sales. Restaurant group with several sites in Lombardy, budget EUR 3,000: geolocated DOOH per site, connected TV with geotargeting and Meta, with the creative adapted to each location, for bookings. These are examples of how a plan is composed, not guaranteed results: the actual mix is built by the algorithm on the data for the area and the objective.

Frequently asked questions

What is Alchemyx?

Alchemyx is the self-serve AI platform by Alchemyst LAB Srl (Milan) that lets an Italian SME plan, book and buy multichannel advertising campaigns, online and offline, from a single dashboard: FM local radio, local TV, connected TV, cinema, DOOH, Google Search, Google Display and social.

How much does advertising with Alchemyx cost?

The minimum budget is EUR 2,000 per campaign, plus VAT. The platform fee is 13.98% and is always included in the amount you declare, never added on top: declare EUR 5,000 and you pay EUR 5,000 plus VAT. The FREE plan has no subscription; the Premium plan costs EUR 2,180 per year, paid upfront in a single payment at activation rather than in monthly instalments. AI creative production is optional and costs EUR 250 per campaign.

Is Alchemyx live or still in development?

Alchemyx is a live MVP, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. Commercial launch in Italy is planned for the first quarter of 2027.

Do I need marketing skills to use it?

No. The platform guides you through a few steps in plain language: objective, territory, target, budget and period. You do not choose the media and you do not split the budget.

Which offline media can I buy?

FM local radio, local TV, connected TV with geotargeting, cinema and DOOH. Alchemyx holds a sales mandate on 154 offline media outlets, 152 of which are already available to buy in the platform, across all 20 Italian regions.

Can I choose the channels and the budget for each?

No. You provide objective, target, territory and total budget: the split across channels is managed automatically by the platform. Every plan always includes an offline component; online only is not offered.

Does Alchemyx cover the whole of Italy?

Yes, all 20 regions. Campaigns can be geotargeted nationally, regionally, by province, by municipality or by radius from a specific point.

How does the creative work?

You can upload your own: format checking and adaptation to the media in your plan are included in the fee, at no extra cost. Alternatively you generate it in the platform with AI, at EUR 250 per campaign, with three copy variants, voice-over, audio mix and visuals for every format in the plan.

Is there a mandatory subscription or minimum contract?

No. The FREE plan has no subscription and there are no fixed contracts or minimum terms. The fee only accrues when the campaign starts, and any wallet balance not committed remains fully refundable.

Can I change a campaign once it has started?

On online channels, yes: settings and creative can be refined during the flight. On offline media, no: radio, TV, cinema and DOOH are planned and locked before launch, because that is how buying those spaces works.

Is the Premium plan billed monthly?

No. The Premium fee is annual and is paid upfront in a single payment when the plan is activated: EUR 2,180 plus VAT for twelve months. There is no monthly option and no recurring charge during the year. A paid Premium plan renews automatically every 12 months unless cancelled at least 30 days before it expires. The 13.98% platform fee is separate and only accrues when a campaign starts.

What is Early Access and is it open outside Italy?

Early Access is the beta testing phase running until December 2026 and it is reserved to selected Italian SMEs: it is not open outside Italy. The platform opens to other markets after the commercial launch in Italy, planned for the first quarter of 2027.

Early Access is reserved to selected Italian SMEs. For any other enquiry, use the contact button at the foot of the page. Alchemyst LAB S.r.l., Piazza Castello 19, 20121 Milan, Italy, VAT 14297210966.