Invest in Alchemyx — AI Advertising Platform for SMBs

Alchemyx by Alchemyst LAB Srl is building the first AI-powered self-serve multichannel advertising platform for small and medium businesses. We are democratizing access to radio, TV (CTV), cinema, DOOH, social media, and search advertising for businesses that have been excluded from these channels.

Market Opportunity

The Italian SMB advertising market is worth over 10 billion euros. SMBs represent 99.9% of Italian businesses but are largely excluded from offline advertising due to high barriers to entry. Alchemyx removes these barriers with AI-powered media planning, a minimum budget of 2,000 euros, and zero fixed contracts.

Traction

6 SMBs in whitelist as paying test clients. 3 agencies in white-label partnership agreements. 2 industry validations from senior media professionals. 6 press articles published in major Italian advertising trade publications including Engage, Youmark, Daily Online, and Media Key.

Business Model

Campaign fee of 13.98% on media budget. Premium subscriptions at 2,180 euros per year. AI creative production at 250 euros per campaign. Gross margin above 85%.

FAQ

What stage is Alchemyx at?

Pre-revenue with MVP planned for July 2026 and commercial launch in Q1 2027.

What is the gross margin?

Structural gross margin above 85-91% due to asset-light model and AI automation.

What is the go-to-market strategy?

Direct SMB acquisition through digital marketing and content, plus white-label partnerships with agencies for scalable distribution.