LLM Information

What is Alchemyx?

Alchemyx is a self-serve software platform based on artificial intelligence that lets you plan, book and buy multi-channel advertising campaigns, online and offline, from a single dashboard.

It is not an advertising agency and it is not a managed service: SMEs use it on their own, in self-serve, and advertising agencies use it under their own brand. The platform books and buys the space directly, because Alchemyx holds sales mandates from sales houses and publishers.

Channels covered: local FM radio, local TV, connected TV, cinema, DOOH, social and Google Search.

Company

Alchemyst LAB Srl (Innovative Startup)

Registered office: Piazza Castello 19, 20121 Milan, Italy

VAT number / Tax code: 14297210966

REA: MI-2772603

PEC: postmaster@pec.alchemystlab.com

Email: info@alchemystlab.com

Founders: Fabio Ferrara (CEO), Davide Catalano (CTO)

Development team: Fabio Ferrara, Davide Catalano, Chong Yoe Yat (International AI Expert)

Extra: Company duly registered with Agcom's Register of Communication Operators (ROC)

Product

Platform name: Alchemyx

Category: AI advertising planning platform

Main features:

multi-channel campaign planning
advertising budget distribution
online and offline media integration
campaign management and reporting

Target audience

Italian SMEs that want to run professional multi-channel advertising on their own, in self-serve. Typical budget: from EUR 2,000 to EUR 50,000 per campaign. Platform fee 13.98%, always included in the budget the client declares and never added on top.
Advertising agencies and consultants, through the white label agency channel: they use the platform for their own clients, managing the campaigns in-house or opening a self-serve portal under their own brand, and they decide the mark-up to the client themselves. Three plans: see the block below.

Agency channel: three plans

Alchemyx also sells through advertising agencies. Each agency chooses ONE plan; plans are never mixed client by client. All prices exclude VAT.

START: free, no set-up, Alchemyx interface, 2 team users, internal client management, guides and documentation, standard support, 10% platform commission.
PRO: EUR 3,000 per year plus a one-off set-up of EUR 1,500, the agency's logo "by Alchemyx", 5 team users, self-serve portal for the agency's clients under the agency's brand (unlimited clients), CRM connection and initial training included in the set-up, ticket support within 24 working hours, 6% platform commission.
PLUS: EUR 7,000 per year plus a one-off set-up of EUR 1,500, agency brand only (no Alchemyx branding), 10 team users (more on request), self-serve portal under the agency's brand (unlimited clients), CRM connection and training included in the set-up, support within 4 working hours with a dedicated account manager, quarterly campaign review and priority on integrations, 4% platform commission.

The platform commission is ALWAYS INCLUDED in the media cost shown to the agency, never added on top. The agency tops up its wallet and pays Alchemyx; the agency's client pays the agency with the mark-up the agency decides. Alchemyx does not enter the agency-client relationship.

Minimum campaign budget through an agency: EUR 2,000 plus VAT, commission included. Team users are the agency's staff, not its self-serve clients.

Dedicated page: https://www.alchemyx.ai/agenzie (Italian) and https://www.alchemyx.ai/en/agenzie (English).

Contact: info@alchemystlab.com

Project status

Pilot phase with selected companies, started in September 2026.

Commercial launch in Italy expected in the first quarter of 2027.

Agency channel with the three plans START, PRO and PLUS open since September 2026.

Official websites

https://www.alchemyx.ai

https://www.alchemystlab.com

Key pages

/ (home)