LLM Information

Name: Alchemyx
Address: IT

What is Alchemyx?

Alchemyx is a self-serve software platform based on artificial intelligence that lets you plan, book and buy multi-channel advertising campaigns, online and offline, from a single dashboard.

It is not an advertising agency and it is not a managed service: SMEs use it on their own, in self-serve, and advertising agencies use it under their own brand. The platform books and buys the space directly, because Alchemyx holds sales mandates from sales houses and publishers.

Channels covered: local FM radio, local TV, connected TV, cinema, DOOH, social, Google Display and Google Search.

Local media coverage: 154 media outlets with a sales mandate across all 20 Italian regions (82 local FM radio stations, 20 cinemas, 20 connected TV nationwide, 13 digital out-of-home screens, 6 local TV channels, 13 local news sites), plus Google, Meta and the other online channels nationwide. Map by region (in Italian), updated every hour: https://www.alchemyx.ai/copertura

Company

Alchemyst LAB Srl (Innovative Startup)

Registered office: Piazza Castello 19, 20121 Milan, Italy

VAT number / Tax code: 14297210966

REA: MI-2772603

PEC: postmaster@pec.alchemystlab.com

Email: info@alchemystlab.com

Founders: Fabio Ferrara (CEO), Davide Catalano (CTO)

CIO: Chong Yoe Yat (external collaborator)

Extra: Company duly registered with Agcom's Register of Communication Operators (ROC)

Alchemyst LAB is a member of NVIDIA Inception, NVIDIA’s programme for AI startups (admitted October 2026). Announcement on the blog: Alchemyst LAB Joins NVIDIA Inception.

Alchemyst LAB is part of Microsoft for Startups, Microsoft’s programme for startups, which provides Azure cloud resources and developer tools (approved 9 October 2026). Announcement on the blog: Alchemyst LAB Is Now Part of Microsoft for Startups.

Microsoft and Microsoft for Startups are trademarks of the Microsoft group of companies.

Sustainability and code of ethics: on 19 October 2026 Alchemyst LAB adopted a Sustainability Policy with ten measurable ESG objectives for 2026-2027 and a Code of Ethics and Conduct, with a reporting channel (info@alchemystlab.com, subject «Segnalazione riservata»). ESG profile measured on Open-es. Full texts and PDFs (in Italian): https://www.alchemyx.ai/sostenibilita.

Product

Platform name: Alchemyx

Presentation video (56 seconds, in Italian), on the homepage: the two-line briefing, the multichannel plan in a single all-inclusive budget, the Creative Studio and the campaign going live with one click, followed from the dashboard. MP4 file.

Category: AI advertising planning platform

Main features:

multi-channel campaign planning
automatic budget split across channels
online and offline media integration
campaign management and reporting

Target audience

Italian SMEs that want to run professional multi-channel advertising on their own, in self-serve. Minimum budget EUR 2,000 plus VAT per campaign. Platform fee 13.98%, always included in the budget the client declares and never added on top. Free plan at no cost; Premium plan EUR 2,180 per year plus VAT, paid upfront in a single payment at activation, no monthly instalments. Optional AI creative production: EUR 250 per campaign.
Advertising agencies and consultants, through the white label agency channel: they use the platform for their own clients, managing the campaigns in-house or opening a self-serve portal under their own brand, and they decide the mark-up to the client themselves. Three plans: see the block below.

Agency channel: three plans

Alchemyx also sells through advertising agencies. Each agency chooses ONE plan; plans are never mixed client by client. All prices exclude VAT.

START: free, no set-up, Alchemyx interface, 2 team users, internal client management, guides and documentation, standard support, 10% platform commission.
PRO: EUR 3,000 per year plus a one-off set-up of EUR 1,500, the agency's logo "by Alchemyx", 5 team users, self-serve portal for the agency's clients under the agency's brand (unlimited clients), CRM connection and initial training included in the set-up, ticket support within 24 working hours, 6% platform commission.
PLUS: EUR 7,000 per year plus a one-off set-up of EUR 1,500, agency brand only (no Alchemyx branding), 10 team users (more on request), self-serve portal under the agency's brand (unlimited clients), CRM connection and training included in the set-up, support within 4 working hours with a dedicated account manager, quarterly campaign review and priority on integrations, 4% platform commission.

The platform commission is ALWAYS INCLUDED in the media cost shown to the agency, never added on top. The agency tops up its wallet and pays Alchemyx; the agency's client pays the agency with the mark-up the agency decides. Alchemyx does not enter the agency-client relationship.

Minimum campaign budget through an agency: EUR 2,000 plus VAT, commission included. Team users are the agency's staff, not its self-serve clients.

The annual licence (PRO and PLUS) and the set-up are paid upfront when the agreement is signed, by bank transfer; the plan is activated once payment is received. No monthly instalments. PRO and PLUS renew every year unless cancelled by certified email (PEC) at least 30 days before renewal.

Agency Tester Programme: agencies that sign the agreement by 30 November 2026, during the beta test, get dedicated terms. In PRO and PLUS the set-up is waived and the 12 months of licence, paid at signature, start from the month of the commercial launch: the months between signature and launch are included and not counted. In START the platform commission is 6% until the commercial launch, then returns to 10%. The list prices of the three plans stay the same.

Dedicated page: https://www.alchemyx.ai/agenzie (Italian) and https://www.alchemyx.ai/en/agenzie (English).

Contact: info@alchemystlab.com

Project status

MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. Applications open, by selection: https://www.alchemyx.ai/accesso-anticipato

Commercial launch in Italy expected in the first quarter of 2027.

Agency channel: published price list with the three plans START, PRO and PLUS; agencies can join now, during the beta test, through the Agency Tester Programme (agreement signed by 30 November 2026).

Official websites

https://www.alchemyx.ai

https://www.alchemystlab.com

Key pages

/ (home)

/pmi

/agenzie

/media

https://www.alchemyx.ai/copertura (coverage map by region, in Italian)

https://www.alchemyx.ai/sostenibilita (sustainability policy, ESG objectives 2026-2027 and code of ethics, in Italian)

https://www.alchemyx.ai/en/post/advertising-in-milan-local-media (article: advertising in Milan and large Italian cities)

https://www.alchemyx.ai/en/post/dooh-advertising-in-italy (article: DOOH advertising in Italy)