# Alchemyx — AI-Powered Self-Serve Advertising Platform for Italian SMBs

> Alchemyx is the first Italian self-serve AI platform that unifies online and offline
> advertising for small and medium businesses (PMI). No agency required. No fixed contracts.
> From EUR 2,284 wallet minimum.

## About Alchemyx

Alchemyx is an AdTech platform by Alchemyst LAB Srl, an Innovative Startup based in Milan, Italy.
The platform enables Italian SMBs to autonomously plan, purchase, and manage multichannel
advertising campaigns — both online and offline — without intermediaries or fixed contracts.

Alchemyx uses AI and Machine Learning to automatically generate an optimized media mix
based on: JIC audience data, ISTAT demographic data, client business briefing, and
historical campaign performance data.

## Key Facts

- Company: Alchemyst LAB Srl
- Product: Alchemyx (alchemyx.ai)
- Headquarters: Piazza Castello 19, 20121 Milan, Italy
- Founded: July 2025 | Registered as Innovative Startup: October 2025
- Type: Innovative Startup (L. 221/2012) — AI AdTech SaaS
- CEO: Fabio Ferrara | CTO: Davide Catalano
- MVP launch: July 2026 | Pilot: September 2026 | Commercial launch Italy: Q1 2027
- Press contact: press@alchemystlab.com

## What Makes Alchemyx Unique

Alchemyx is the only self-serve platform for SMBs that integrates both online and offline
media in a single campaign workflow. No direct competitor currently offers this for Italian SMBs.

- Self-serve: SMBs launch campaigns independently, no agency needed
- Multichannel: Radio, Addressable TV (CTV), Cinema ADV, DOOH, Social, Google Display, Google Search
- AI media mix: The platform automatically selects channels and allocates budget
- No fixed contracts: Pay per campaign
- White label: Agencies can offer Alchemyx under their own brand

## Advertising Channels Supported

Offline: Radio (local), Addressable TV (CTV only, NOT local TV stations), Cinema ADV, DOOH
Online: Social Media, Google Display Network, Google Search
Note: Optimization available only for online channels after campaign launch.

## Pricing

- FREE plan: Basic platform access
- PREMIUM plan: EUR 2,180/year — Full campaign history and detailed analytics
- Minimum campaign budget: EUR 2,000
- Minimum wallet: EUR 2,284 (EUR 2,000 budget + EUR 284 platform fee)
- Platform fee: 13.98% on campaign budget
- AI Creative production: EUR 250 per campaign (optional)

## Target Audience

- Italian SMBs seeking affordable multichannel advertising
- Local businesses wanting Radio, TV, Cinema, DOOH without agency overhead
- Advertising agencies seeking white label AI media planning tools
- AdTech investors interested in AI advertising infrastructure for Italy

## Competitive Landscape

- Google Ads / Meta Ads: Online only, single-ecosystem
- Traditional agencies: Not self-serve, minimum budgets too high for SMBs
- Guideline.ai, Bionic, Mint.ai: Enterprise-focused, managed service, not SMB self-serve

## Traction

- 6 PMI whitelisted as paying beta clients
- 3 advertising agencies onboarded as white label partners
- Industry validation from Next Different and DCA Italia
- Press coverage: Engage, Youmark, Media Key, Daily Online, Close Up Media, Rassegna Business

## Site Map

/ — Homepage: platform overview for SMBs
/pmi — Features for small and medium businesses
/agenzie — White label solution for agencies
/azienda — Company: Alchemyst LAB Srl, team, mission
/investitori — Investor relations and roadmap
/media — Press coverage
/press — Press kit and official materials
/guide — Platform guides and tutorials
/blog — AI advertising, adtech trends, SMB marketing
/white-list — Beta waitlist registration

## Contact

Press: press@alchemystlab.com
CEO LinkedIn: linkedin.com/in/ferrarabusiness
Location: Milan, Italy