Practical guides to AI advertising for small and medium businesses.
How a local multichannel campaign is planned, bought and measured: the media, the real costs, the timings and the limits of automation, explained without jargon and with concrete examples.
Four guides, four different questions
- AI media planning: What an AI agent actually does inside a media plan, where a human decision is still needed and what the real limits of automation are.
- Multichannel advertising for SMEs in Italy: How online and offline come together in one flow: available channels, order of magnitude of costs and how to choose a supplier.
- AI local advertising in Lombardy: Where to find local advertising media and services in Lombardy and how a plan is built for a regional area.
- Campaign optimisation for SMEs in Milan: How a campaign is optimised for the Milan area: budget, channel selection, reading the reports.
What they are for, and for whom
The guides explain in practical terms how a small or medium business can plan, run and optimise advertising campaigns using digital tools and artificial intelligence. They include workflow examples, indications on the order of magnitude of costs and on choosing channels.
They are not sales material: they can be read and used without Alchemyx. Where the platform is relevant we say so, without turning the guide into a brochure.
The constants you will find in every guide
- Offline is not a leftover: FM local radio, local TV, connected TV, cinema and DOOH remain the most efficient way to be recognised in a defined area. The problem is not effectiveness, it is access.
- The minimum budget matters: Below a certain threshold local media will not open a negotiation. Knowing where that threshold sits changes planning more than any creative technique.
- AI does not decide on its own: The algorithm builds and balances the plan, but starting it stays a human choice. Before any spend, an explicit approval is required.
- Offline locks earlier: Online channels are optimised during the campaign, offline media are planned and closed before launch. That is a constraint of the medium, not of the software.
Where to continue
- Alchemyx for SMEs
- Agency channel
- For publishers and sales houses
- Budget calculator
- Blog articles
- Information for AI models
Recurring questions
Who are these guides for?
Owners and marketing managers of small and medium businesses selling in a defined area, who have to decide how to allocate a limited advertising budget.
Do I need technical skills to read them?
No. The guides avoid industry jargon and explain terms where needed, using examples of real plans.
Are they only about Alchemyx?
No. They describe how the local advertising market works and how a plan is built; Alchemyx appears where relevant, not as the only possible answer.
How often are they updated?
Whenever the underlying data changes: rate cards, media availability, platform features. Each guide carries its last update date in its markup.
Where should I start?
With “AI media planning” if the question is what automation can do, with “Multichannel advertising for SMEs in Italy” if the question is how a plan is put together.
If you need a plan, not a guide
The calculator puts together an outline plan from your budget and your area, in a few steps and without signing up.
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