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Alchemyst LAB Joins NVIDIA Inception

2 days ago
5 min read
Alchemyst LAB joins NVIDIA Inception, NVIDIA's program for AI startups

Alchemyst LAB, the Milan-based startup behind Alchemyx, has joined NVIDIA Inception, NVIDIA's program for AI startups. The news is small in itself, but it says something about where vertical AI is heading: into old, fragmented markets that software never fully reached.


A Milan startup building AI for local advertising joins NVIDIA Inception

On October 14, 2026, Alchemyst LAB Srl was admitted to NVIDIA Inception, the free program NVIDIA runs for startups building artificial intelligence products. The company is based in Milan, Italy.

Its product, Alchemyx, lets a small or midsize business buy local advertising across radio, TV, cinema, digital out-of-home and digital channels in one place. AI turns the business brief into a media plan and prepares the creative, then the platform books and buys the inventory.

The interesting part is not the badge. It is the kind of problem a company like this is trying to solve, and why an AI program is relevant to it.


KEY TAKEAWAYS

If you have a minute, not the whole piece.

Alchemyst LAB joined NVIDIA Inception in October 2026, with admission confirmed on October 14.

NVIDIA Inception is a free program for AI startups that offers technical resources, training, access to an investor network and benefits on cloud and developer tools.

The company is applying AI to local media buying, a fragmented market where small businesses still face phone calls, quotes and one contract per outlet.


Local advertising stayed offline because nobody could make it simple

In most countries, a small business that wants to be on local radio, a regional TV station and a cinema screen has to deal with each outlet separately. Formats differ, schedules differ, paperwork differs.

Digital platforms solved this for search and social years ago. They did not solve it for traditional local media, which remained a world of sales reps, rate cards and manual bookings.

Italy is a clear example. Plenty of local radio stations, regional broadcasters, screens and cinemas, and very few ways for a small business to buy them together with Google and Meta in a single plan.

The result is a familiar pattern. Small businesses default to the channels they can buy with a credit card, even when their customers live within a few miles and still listen to the local station on the drive to work. Local media, on the other side, struggle to reach advertisers who would happily buy if the process were simpler.


NVIDIA Inception gives early AI companies resources they rarely have

NVIDIA Inception is designed for startups at the stage where talent, compute and connections matter most. Membership is free and requires an application that NVIDIA reviews.


Training and technical resources

Members get access to technical resources and to courses from the NVIDIA Deep Learning Institute, NVIDIA's training arm for artificial intelligence. For a small team, that means keeping up with fast-moving methods without building every skill in-house.


An investor network and cloud benefits

The program also connects startups with a network of investors and companies, and offers benefits on cloud services and developer tools. For a company preparing to move from beta to launch, those are practical levers rather than prestige.

Membership in NVIDIA Inception is not a commercial agreement with NVIDIA, and it does not require using NVIDIA technology. It is access to a program, and its value depends on how a company puts it to work.


What joining NVIDIA Inception means for Alchemyx

Alchemyx is an MVP live in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. The timing matters: the company joins the program while it prepares the step from beta to market.

Fabio Ferrara, CEO and founder of Alchemyst LAB, puts it this way: "Joining NVIDIA Inception is recognition of the work we have done so far, and it opens up technical resources and an international network just as we take Alchemyx from beta to market. The goal does not change: giving small businesses the local advertising they could never buy before."

The work ahead stays the same. Make the AI that reads a brief, builds a multichannel plan and prepares creative more accurate, with resources and peers that a small team in Milan would not easily reach on its own.


AI matters here because it hides complexity, not because it is new

The value of AI in local media buying is translation. A business owner describes a goal in a few guided steps, and the system turns it into a plan that always includes offline channels alongside search and social.

The harder part comes after the plan. Alchemyx books and buys the inventory directly, online and offline, through 154 sales mandates with media outlets across all 20 Italian regions.

That is the line between a planning tool and a buying platform. A plan that still requires twenty phone calls has not removed the friction for a small business.


Vertical AI is moving into markets software left behind

For investors and adtech watchers, the broader signal is about where AI startups are finding room. Horizontal tools are crowded; vertical products that rebuild a specific, messy workflow have more space.

Local advertising is one of those workflows. In Italy, no one sells local FM radio and cinema inside the same plan as Google and Meta, and that gap is where Alchemyx operates.

Programs like NVIDIA Inception matter because they lower the cost of building in those markets. They give an early team training, tools and connections at the moment those resources are hardest to get.

There is also a geographic angle. Much of the AI conversation is centered on a handful of hubs, yet many of the workflows still waiting to be rebuilt are local by nature. A team in Milan working on Italian media is closer to that problem than any general-purpose platform.


NVIDIA Inception is a starting point, not a finish line

Joining NVIDIA Inception does not change what Alchemyx is building. It changes the resources available while the company finishes its beta and prepares to launch.

For anyone following how AI reaches small businesses outside the big digital platforms, this is a case worth watching.


Frequently asked questions

Is Alchemyx an NVIDIA partner?

No. Alchemyst LAB, the company behind Alchemyx, is a member of NVIDIA Inception, NVIDIA's program for AI startups. There is no commercial agreement with NVIDIA.

It is NVIDIA's free program for startups building artificial intelligence products. It offers technical resources, training through the NVIDIA Deep Learning Institute, access to an investor network and benefits on cloud and developer tools.

In October 2026. Admission was confirmed on October 14, 2026.

Membership in the program does not require using NVIDIA technology. Alchemyst LAB will use the program's resources where they bring a real advantage to the platform.

Alchemyx lets small and midsize businesses buy local advertising across radio, TV, cinema, digital out-of-home and digital channels in one place. AI builds the media plan and prepares the creative, and the platform books and buys the inventory.

Alchemyx is built for Italian small and midsize businesses. It is an MVP live in beta testing until December 2026, with Early Access reserved to selected Italian SMEs.


Related resources


About the Author


Written by Fabio Ferrara with review support from AI systems. CEO and founder of Alchemyst LAB Srl, the Milan-based innovative startup behind Alchemyx, with over 15 years of experience in media planning and advertising. Follow him on LinkedIn.


© 2026 NVIDIA, the NVIDIA logo, and NVIDIA Inception are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.

 
 
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