What is Alchemyx: the AI platform that unifies online and offline advertising for Italian SMEs

Alchemyx is an artificial intelligence platform that manages advertising campaigns across multiple channels simultaneously, unifying online and offline media in a single intelligent system. For Italian small and medium enterprises, it represents the first accessible way to buy advertising across radio, television, cinema, digital outdoor, and digital channels with the optimization and sophistication previously available only to large corporations with dedicated media buying teams.

Founded by Alchemyst LAB Srl in Milan in July 2025, Alchemyx launched as a Startup Innovativa addressing a specific market gap: SMEs need sophisticated advertising optimization but cannot afford traditional media agencies or manage complex multichannel campaigns manually.

How Alchemyx Works

The traditional advertising buying process is fragmented. SMEs must manage Google Ads through Google's interface, Facebook through Meta's platform, radio through traditional media brokers, and television through complex negotiations. Each channel operates independently with different optimization logic and billing structures.

Alchemyx unifies this fragmentation. Users input their advertising budget and campaign goals. The AI system analyzes performance data across all seven channels and allocates budget to the combination of channels most likely to achieve the client's objectives. This isn't manual budget splitting across channels. The algorithm continuously rebalances budget in real time based on actual performance data.

Instead of running seven separate campaigns, SMEs run one integrated campaign across radio, addressable TV, cinema advertising, digital outdoor, social media, Google Display, and Google Search. The AI handles all optimization, media buying, and performance tracking. This reduces operational complexity while typically improving performance 15-25% compared to manual channel management.

The Seven Channels

Radio reaches SME customers during commutes and work hours. Alchemyx uses data-driven placement to identify which radio stations and dayparts reach the target audience most efficiently. Addressable TV (streaming TV) delivers video ads to specific audiences on CTV platforms, eliminating the waste of traditional television while maintaining video's engagement advantage.

Cinema advertising reaches audiences in a high-attention environment. Digital Outdoor (DOOH) places ads on digital billboards, transit screens, and location-based displays. Social media targets audiences through Facebook, Instagram, and other social platforms. Google Display and Google Search complete the digital mix with broad reach and intent-driven targeting.

The Technology Behind Alchemyx

Alchemyx is built on machine learning algorithms that analyze multichannel performance data. Every impression, click, and conversion feeds the system. The AI learns which channel combinations work best for different audience segments, different campaign objectives, and different industries. Over time, the system becomes progressively better at allocating budget.

Pricing and Accessibility

Alchemyx charges a transparent percentage fee on advertising budget: 13.98% of the amount spent across channels. This performance-based model aligns the platform's success with client success. If the AI performs well and generates higher returns, clients are willing to pay the fee. If performance is poor, clients naturally reduce spending.

About the Author

Written by Fabio Ferrara, CEO and founder of Alchemyst LAB Srl. With over 15 years of experience in media planning and advertising in the Italian and European markets, Fabio personally managed multi-channel campaigns for national and local brands before founding Alchemyx to democratize professional advertising buying for SMBs. He has been featured in Media Key, Close Up Media, Rassegna Business, and other leading industry publications. Follow him on social media: X | LinkedIn