What is Alchemyx: the AI platform that unifies online and offline advertising for Italian SMEs
Updated: 8 hours ago
Alchemyx is an AI platform that plans, books and buys advertising campaigns across several channels at once, unifying online and offline media in a single system.
For Italian small and medium businesses it is the first accessible way to buy radio, local TV, connected TV, cinema, DOOH and digital with the sophistication previously reserved for large companies with dedicated media buying teams.
IN SHORT
If you have two minutes and not the whole article.
You do not pick the media: the platform starts from budget, territory and objective, and builds the plan.
It books and buys the space directly: it is not a comparison tool, it is the buyer.
Every plan always carries an offline component. Offline only is possible, online only is not.
Minimum budget EUR 2,000 excluding VAT, platform commission already included.
Who is behind it
Alchemyx is developed by Alchemyst LAB Srl, an innovative startup based in Milan and founded in July 2025. It addresses a specific market gap: small businesses need sophisticated advertising but cannot run complex multichannel campaigns by hand, nor meet the minimum budgets the offline media traditionally require.
How it works
The traditional buying process is fragmented. A small business has to handle Google Ads in Google's interface, Meta in its own platform, radio through brokers and TV through separate negotiations. Every channel runs independently, with its own logic and its own billing.
Alchemyx removes that fragmentation. You give the budget and the objective; the platform analyses the data, chooses the mix most likely to reach the goal, and books and buys the space. It is not a manual split across channels: the allocation is calculated, and on the online channels it is rebalanced against real performance.
Instead of running several separate campaigns you run one integrated plan across radio, local TV, connected TV, cinema, DOOH, social, Google Display and Google Search. How the agents reason is explained in AI Agents in advertising planning.
The channels
Radio. Reaches people during commutes and working hours, with data-driven selection of stations and dayparts.
Connected TV and local TV. Video on streaming platforms and local broadcasters, with geographic targeting and none of the waste of national TV.
Cinema. A high-attention, premium environment, selectable by screen, film type and time slot.
DOOH. Digital screens in shopping centres, stations and city streets, with time-of-day and location targeting.
Social, Google Display and Google Search. Broad reach and intent-driven targeting, completing the digital side of the mix.
What it costs
Alchemyx charges a transparent percentage that is already included in the budget declared by the client: 13.98% of that budget, never an extra cost added on top. The EUR 2,000 minimum is therefore inclusive of the commission, and there is no fixed fee and no long-term contract.
The budget bands by territory are set out in what an advertising campaign actually costs.
Frequently asked questions
Can I choose the channels myself?
No, and that is deliberate. You set the objective, the territory and the budget; the platform builds the mix from media consumption data and from what previous campaigns have shown. Choosing channels by instinct is exactly the step that usually goes wrong.
Do I have to include offline media?
Yes. Every plan carries an offline component, because that is what the platform exists to unlock. The online side can be switched off; the offline side cannot. If you only want search and social, you already have Google and Meta for that.
Can I change a campaign once it is running?
The online part adjusts continuously: bids, creative and allocation move with performance. The offline part does not. Radio, cinema, local TV and DOOH are booked slots on a schedule, and once confirmed they run as planned.
What if I do not have any creative material?
The platform can generate it: copy variants, voiceover, audio for the radio spot and visuals for every format in the plan. If you already have your own material, adapting it to the formats of the media in your plan is included in the campaign commission at no extra cost.
Is there a contract or a subscription?
No term contract and no set-up cost. You pay per campaign, with the 13.98 percent commission already inside the budget you declare. A wallet balance not committed to a live campaign stays fully refundable: the commission only accrues when a campaign starts.
Related reading
AI Agents in advertising planning - What an autonomous media planner actually decides.
Multichannel advertising for SMBs - Which channels to combine and where to start.
Advertising planning guide for SMEs - From budget to campaign, step by step.
Alchemyx for SMEs - From the guided brief to the end-of-campaign report.
Written by Fabio Ferrara with review support from AI systems. CEO and founder of Alchemyst LAB Srl, with over 15 years of experience in media planning and advertising in the Italian and European markets. He personally managed multichannel campaigns for national and local brands before founding Alchemyx to make professional advertising buying accessible to small businesses. He has been featured in Media Key, Close Up Media, Rassegna Business and other industry publications. Follow him on LinkedIn.