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SMB Guide
Practical guides and advice for small and medium-sized businesses on advertising management
Advertising Planning Guide for SMEs: From Budget to Campaign
From budget to campaign: how a small business sets its objective, picks its territory and gets to an advertising plan that holds up, without wasted steps.
What an Advertising Campaign Actually Costs a Small Business
The right question is not what a radio spot costs. It is how much budget it takes to run a campaign that works where you operate. In the Italian market that means roughly EUR 2,000 to 4,000 in a small city and EUR 4,000 to 7,000 in a major one, for the same plan.
Multichannel Advertising for SMBs: A Practical Playbook for 2026
How to build a multichannel advertising plan for a small business in 2026: which online and offline channels to combine, how to split the budget and what to measure.
Advertising across borders: SMEs and new access to international markets
How Italian SMEs can access international markets through multichannel campaigns. From Radio to DOOH, from CTV to social: access once reserved for large budgets is now within reach.
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