AI local advertising in Lombardy: where to buy and how to plan.

Brescia, Bergamo, Monza, Varese, Como, Pavia: outside Milan the local advertising market exists and is made of radio, cinema, urban screens and TV with geographic targeting. Here is how a plan is built on a provincial catchment area.

Lombardy is not only Milan

Most advertising suppliers work on the Milan area and treat the rest of the region as an appendix. For a company in Bergamo or Brescia that means plans overweighted on the capital and thin everywhere else.

A good local plan starts from the real catchment area: the radius customers actually travel. On that perimeter you choose the media, and in Lombardy the choice is wide: provincial radio stations, city cinemas, urban DOOH circuits and connected TV with geographic targeting.

What an SME can actually choose from

Media agency: Strategy, creative and buying with a dedicated human contact. The choice for companies that want to delegate everything and can sustain an ongoing relationship.
Independent consultant: A professional specialised in one or two channels. Very flexible and close to the territory; coverage stays within the media they know.
AI platform (Alchemyx): The algorithm builds the plan from budget, audience and objective, then the platform books and buys the space, online and offline. You do not pick the single medium: you pick the outcome and the budget.
Local sales house: Sells the space of the media it represents. Useful for a one-off buy on a specific station or circuit; it does not cover the whole mix.
Hybrid approach: In-house marketing plus an AI platform. It works when someone inside the company reads the reports and plans regularly: the AI builds the plan, control stays in.
Channel-native AI tools: Google Performance Max or Meta Advantage+ optimise well inside their own network. They do not see offline and give no single reading of the plan.

The flow in five steps

Define the catchment area: A 20 km radius from Bergamo, the provinces of Milan and Monza, or the whole of Lombardy: the geographic perimeter is the first decision and it changes everything else.
Media selection: The AI identifies the channels that work in that area: provincial radio, city DOOH, geotargeted search and display, social by area, cinema and connected TV with geographic targeting.
Coordinated plan: One plan with timing and budget synchronised between online and offline on the chosen area.
Activation: The platform books and buys the space, sends the creative in the format each medium requires and launches the campaign.
Optimisation and report: Online adjusts during the flight. At the end the report shows performance by channel and by geographic area.

Where to go next

The questions we get most

Which provinces of Lombardy can be planned?

All of them. The area is defined by radius, municipality or province; availability of individual media varies by zone and is visible while the plan is built.

Which local media can be bought in Lombardy?

Provincial FM radio, local TV, connected TV with geographic targeting, cinemas and urban DOOH circuits, plus geotargeted search, display and social.

Does it need a different budget from Milan?

The minimum is the same, EUR 2,000 plus VAT per campaign. What changes is how many media fit inside it: on a provincial area unit costs are lower and the plan holds more channels.

Does Alchemyx cover areas outside Lombardy?

Yes, all twenty Italian regions. Lombardy simply has the highest density of mapped local media.

How much does Alchemyx cost?

The platform fee is 13.98% and is always included in the campaign budget you declare: it is never added on top. The minimum is EUR 2,000 plus VAT per campaign, not per month, fee included.

Is a subscription required?

No. The FREE plan has no subscription. The PREMIUM plan costs EUR 2,180 per year plus VAT, paid upfront in a single payment at activation, and adds campaign history, analysis over time and detailed reports.

Is Alchemyx already open to everyone?

Not yet. The platform runs a pilot phase from September 2026 and the commercial launch in Italy is planned for the first quarter of 2027. Early Access applications are open and free, but places are assigned by selection.

What do I need to start?

Objective, territory, period and budget. The brief is guided: you answer in plain language and the AI turns the answers into the plan’s parameters. Creative can be uploaded or generated in the platform.

Does the AI decide on its own how much to spend?

No. No spend starts without your explicit approval of the plan. The algorithm builds and balances the mix, you approve, and only then does the platform book and buy.

Try it with your own area

The calculator starts from territory and budget and returns a draft mix for your zone, with no sign-up.

Alchemyst LAB S.r.l. · VAT 14297210966 · Piazza Castello 19, 20121 Milan, Italy · Innovative startup. Prices excluding VAT.