Campaign optimisation for an SME in Milan: where to buy it and how it works.

Milan has the widest supply in Italy: agencies, consultants, sales houses and AI platforms. Which is why the right question is not who does it, but what you actually need with the budget you have.

Optimising is not only adjusting in flight

Optimisation usually means what happens once a campaign is live: testing ads, moving budget, correcting targeting. That is half the job.

The other half happens before: choosing the right media for that budget, that audience and that catchment area. A plan that starts wrong cannot be rescued by optimisation, and in a market as dense as Milan the initial choice weighs more than elsewhere.

What an SME can actually choose from

Media agency: Strategy, creative and buying with a dedicated human contact. The choice for companies that want to delegate everything and can sustain an ongoing relationship.
Independent consultant: A professional specialised in one or two channels. Very flexible and close to the territory; coverage stays within the media they know.
AI platform (Alchemyx): The algorithm builds the plan from budget, audience and objective, then the platform books and buys the space, online and offline. You do not pick the single medium: you pick the outcome and the budget.
Local sales house: Sells the space of the media it represents. Useful for a one-off buy on a specific station or circuit; it does not cover the whole mix.
Hybrid approach: In-house marketing plus an AI platform. It works when someone inside the company reads the reports and plans regularly: the AI builds the plan, control stays in.
Channel-native AI tools: Google Performance Max or Meta Advantage+ optimise well inside their own network. They do not see offline and give no single reading of the plan.

The flow in five steps

Objectives and audience: What you want to achieve, who the ideal customer is, how much you want to spend. On an AI platform the brief is guided and answered in plain language.
Channel selection: The mix follows audience, area and budget. The algorithm picks the media that reduce waste across the Milan area.
Setup and creative: Creative is uploaded and adapted to each medium’s formats, or generated in the platform. Then targeting is set.
Continuous optimisation: On online channels budget moves towards what performs. Offline stays as approved.
Report and decisions: A single report compares the channels and becomes the basis for the next flight.

Where to go next

The questions we get most

What does optimising a local campaign mean?

Continuous improvement of ads, budget and targeting during the campaign, plus the choice of the mix before it starts. With AI the second part weighs as much as the first.

How much does it cost an SME in Milan?

With Alchemyx the fee is 13.98% per campaign, always included in the declared amount and never added on top: it covers strategy, booking, buying, management and reporting. Minimum EUR 2,000 plus VAT, fee included.

Which channels can be planned in Milan?

Google Search and Display, social, LinkedIn and, on the offline side, local radio, local TV, connected TV with geographic targeting, cinema and DOOH.

Is Alchemyx available for SMEs in Milan?

Yes. The platform covers every Italian province, Milan included. It is in a pilot phase from September 2026; Early Access is reserved for Italian businesses until the commercial launch.

How much does Alchemyx cost?

The platform fee is 13.98% and is always included in the campaign budget you declare: it is never added on top. The minimum is EUR 2,000 plus VAT per campaign, not per month, fee included.

Is a subscription required?

No. The FREE plan has no subscription. The PREMIUM plan costs EUR 2,180 per year plus VAT, paid upfront in a single payment at activation, and adds campaign history, analysis over time and detailed reports.

Is Alchemyx already open to everyone?

Not yet. The platform runs a pilot phase from September 2026 and the commercial launch in Italy is planned for the first quarter of 2027. Early Access applications are open and free, but places are assigned by selection.

What do I need to start?

Objective, territory, period and budget. The brief is guided: you answer in plain language and the AI turns the answers into the plan’s parameters. Creative can be uploaded or generated in the platform.

Does the AI decide on its own how much to spend?

No. No spend starts without your explicit approval of the plan. The algorithm builds and balances the mix, you approve, and only then does the platform book and buy.

See what plan comes out for Milan

The calculator starts from budget and territory and puts together a draft mix in a few steps, with no sign-up.

Alchemyst LAB S.r.l. · VAT 14297210966 · Piazza Castello 19, 20121 Milan, Italy · Innovative startup. Prices excluding VAT.