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Developed by Alchemyst LAB Srl (Milan)
Alchemyx is an AI platform designed to simplify online and offline advertising planning for SMEs.

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Alchemyx in the Press: 6 Features in Italy's Top Advertising Media

  • Mar 22
  • 2 min read

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Since its announcement in early 2026, Alchemyx has been covered by six of Italy's most respected advertising and business media outlets. Each publication independently identified the same market thesis: no existing platform bridges online and offline advertising for small and medium businesses in a self-serve format. Below is a summary of each feature with direct links to the original articles.




Engage

Engage, one of Italy's leading digital marketing publications, covered the launch of Alchemyx as a platform that combines AI-driven media planning with multichannel execution for SMBs. The article highlighted how Alchemyst LAB is addressing the structural gap between enterprise media buying tools and what small businesses can actually access.


Youmark

Youmark, the Italian daily covering advertising, media, and communication, reported on Alchemyx as the first AI platform that unifies online and offline advertising for SMBs. The coverage focused on the founder's 15+ years of media planning experience and the platform's unique positioning in the Italian adtech landscape.


DailyOnline

DailyOnline, Italy's daily digital news outlet for the communication industry, featured Alchemyx with a focus on the technical innovation behind the platform. The article covered how AI handles media mix optimization across seven channels including Radio, Addressable TV, Cinema, and DOOH alongside digital channels.


Media Key

Media Key, one of Italy's oldest and most authoritative advertising industry publications, covered the Alchemyx announcement with emphasis on the democratization of multichannel advertising. The article noted that the platform eliminates the traditional barriers of minimum budgets, agency retainers, and long-term contracts that have kept SMBs out of offline media.


Rassegna Business

Rassegna Business, covering innovation and business trends, featured Alchemyx in the context of how AI is reshaping established industries. The article framed the platform as a case study in using artificial intelligence not to replace human expertise, but to make professional-grade media planning accessible to businesses that could never afford it before.


Close Up Media

Close Up Media reported on Alchemyx with a focus on the platform's dual go-to-market strategy: direct-to-SMB and white-label for agencies. The coverage highlighted how this approach creates multiple revenue channels while solving a distribution challenge that has limited similar platforms in the past.


Press Contact

For press inquiries, interview requests, or media partnerships, contact: press@alchemystlab.com


 
 
 

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