Short answer. What matters for the decision is the cost of the campaign, not of a single airing. As an order of magnitude, a local radio campaign usually takes EUR 2,000-4,000 at provincial level and up to EUR 5,000-10,000 at regional level. Alchemyx does not publish broadcasters' rate cards, neither per station nor aggregated: they belong to the publishers that granted it a sales mandate.
A complete quote states airings per day, weeks, time slots, any spot production and VAT. Also ask for the coverage area, audience data, proof of airing, and the specifications and delivery times for the audio file. The figure that decides the result is frequency: a few airings a day spread over too many stations may leave no recall; it is better to concentrate frequency on fewer stations.
In Alchemyx the SME does not choose or buy a single medium: radio is one of the channels of a multichannel plan that always includes at least one offline medium, and the budget split across channels is managed automatically by the platform. The minimum budget is EUR 2,000 per campaign, plus VAT, with the 13.98% platform fee already included: below that threshold no offline medium reaches a useful frequency. Alchemyx currently holds 154 sales mandates, 83 of them on radio, across all 20 Italian regions.
What matters is the cost of the campaign, not of a single airing. As an order of magnitude, a local radio campaign usually takes EUR 2,000-4,000 at provincial level and up to EUR 5,000-10,000 at regional level. The price depends on coverage area, time slot, spot length and number of airings. Alchemyx does not publish broadcasters' rate cards.
Because rate cards belong to the broadcasters that granted Alchemyx a sales mandate and are confidential terms. The SME sees the total of the multichannel package, not the price of a single medium.
Because below that threshold no offline medium reaches a useful frequency. The minimum is per campaign, plus VAT, with the 13.98% platform fee already included.